Acceller names David Atkins to serve as Chief Marketing Officer

Acceller, Inc., a leading marketing and customer acquisition firm, today announced that David Atkins has joined as Chief Marketing Officer. Mr. Atkins is a recognized industry expert in e-commerce, consumer marketing, social media, mobile and business strategy having led teams and businesses with over $100M in marketing efforts, and has participated as a keynote speaker and panelist at major industry and academic conferences.

As Chief Marketing Officer, Mr. Atkins will lead Acceller's consumer marketing and acquisition, including the business development, marketing, account management, revenue generation, contact center, distribution and product teams. He will focus on an aggressive yet focused program for growth, leveraging Acceller's unparalleled technology platform, as well as its strategic industry relationships with major digital service providers such as Comcast, AT&T, and Verizon.

Acceller Chairman and CEO Steve McKean said, "We're very excited that David has joined our team. His experience helping to grow Expedia from start-up to industry leader has enormous value, which translates directly to Acceller's unique platform and business model. We're also excited to introduce David to our many Fortune 500 partners. Ultimately it's David's expertise in consumer marketing, and his passion for the customer experience that we are most excited about."

Prior to Acceller, Mr. Atkins held leadership positions for Expedia, McDonalds, Microsoft, and IAC among others. He has built and led global teams across many disciplines. His career highlights include: 

• Founding shareholder and member of Expedia's IPO management team, and subsequent leadership roles elevating Expedia to its market dominant position
• Senior Vice President  for Freedom Interactive, where he recruited and managed all strategic revenue, product marketing, and operations teams serving over 200 digital assets
• David served as a Vice President and General Manager within IAC’s family of companies.

Mr. Atkins said, "It's a great honor to join Acceller, and I'm looking forward to an exciting period of growth and development. Acceller has a substantial customer base, a marquee set of distribution and supplier partners, and a fantastic team."

Mr. Atkins is a native of New York City, lives with his family near Acceller's headquarters in Miami, FL, and has a 25-year winning record in his fantasy football league.

Bio

David Atkins leads Acceller's marketing and revenue-generating units, including the business development, marketing, account management, contact center and product organizations.

Prior to Acceller, David held leadership positions for Expedia, McDonalds, Microsoft, and IAC among others. He was a founding shareholder and key member of Expedia's IPO management team, led several Expedia business units to its market leading position. and was Senior VP at Freedom Interactive. David is a recognized industry expert in e-commerce, consumer marketing, and business strategy, and has participated as a keynote speaker and panelist at major industry and academic conferences. 

David holds a BA from the University of Wisconsin.